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Deer values have been the hardest hit by Covid-19 with values of Red Deer down from between 40 and 55% since the highs of 2019. Breeding Stags are the only category where values have not suffered large losses, with values down 20% from 2019.
Other deer breeds have suffered even larger losses as the main markets for venison remained closed for much of the 2021 season. Values have just started to lift as key European and American markets slowly start to reopen as the rollout of Covid-19 vaccines gains pace.